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Picking Success
Tom Peters in Little Big Things (# 18 Career) says that the long corporate career is over. I agree. (So does Seth.) You have to take control of your own career, skills, path. There will be more and...
View ArticleWhat is a Red Ocean?
In the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne, the authors discuss competition. In the Red Ocean, each business is faced with hyper competition – just so many players that the...
View ArticleSpeaking in Chicago
On Tuesday, September 18, 2012, I will be speaking about marketing at a conference in Chicago. The expo was nice enough to let me invite non-members to my sessions on that day at the James Hotel. At 10...
View ArticleBooks You Might Considering Reading
Last night during a talk, I mentioned a bunch of books. Here they are: E-Myth Revisited by Gerber – here’s a chapter Linchpin by Seth Godin – my review and someone else’s. And 1 more with a video of...
View ArticleSo You Want to Get Funded
So you have this great idea you have been working on and you want to get funded. What do you do? Ask yourself a bunch of questions: Why do I need funding? There are friends and family; kickstarter and...
View Article8 Parts of Book Yourself Solid
Micheal Port wrote Book Yourself Solid in 2006. last month, he released Book Yourself Solid Illustrated. He has a workbook and now a web app that takes you through the course exercises. This week he...
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Two Sides of the Funnel
from the Digital CMO Summit 2013 and Joe Jaffe: The traditional funnel versus the flipped funnel. Inbound versus Outbound. Promise versus Social Currency.
View ArticleIdentify Targets
“If you’re working in marketing, the temptation is to seek out and evangelize those that ‘don’t get it,’ to find and sell to the skeptics,” writes Seth Godin. “In fact, real change comes from finding...
View ArticleDavid Byrne is a Whiner
David Byrne of Talking Heads is whining on The Guardian about online services sucking all of the creative content out of the world. Artists just aren’t making money from Spotify or Pandora. Well,...
View ArticleAll Marketing Begins With This
I get asked about social media strategy all the time. Social media marketing is just one tool in the Marketing toolbox. PR, advertising, website, online, offline, branding, PPC and so much more are all...
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